You may have noticed that an extensive new market for personal hygiene products has sprung up over the last ten years. Walk down the aisle of your local super market or drug store and you might be surprised by the variety and volume of "disposable wipe" products: baby wipes, personal care wipes, feminine hygiene wipes, makeup removal wipes, toilet cleaning wipes, hand sanitizing wipes, shoe polishing wipes, general purpose cleaning wipes - just to name a few.