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Beautification: have attractive, welcoming streetscapes at city entrances and primary corridors. Enforce zoning ordinances

Improve, revitalize, and invest in streetscaping along primary corridors and entrances
1. Prepare plans to improve primary intersections with landscaping, lighting, and hardscaping
2. Renovate Orono Park
3. Improve visual impact into King Avenue Parking lot
4. Planters downtown
5. Introduce public art
6. Destination type amenities

Improve water quality
1. When employing Best Management Practices, consider aesthetic component

Provide consistent and expanded signage
1. Review all public signs, make improvements as necessary